How Much Does a Custom Website Cost in France in 2026
Quick answer. In France in 2026, a custom website costs between 5,000€ for a simple showcase site and 150,000€ for a complex site with a client area, integrations and a dynamic catalogue. The average price of a professional showcase site sits around 12,000€, and that of a custom e-commerce site around 35,000€.
Real price ranges by project type in 2026
| Project type | Low budget | Mid budget | High budget |
|---|---|---|---|
| Showcase site (5 to 15 pages) | 3,500€ | 8,000€ to 15,000€ | 25,000€ |
| Editorial site / blog (50+ articles) | 6,000€ | 12,000€ to 20,000€ | 35,000€ |
| E-commerce (mid catalogue, 100 to 500 products) | 12,000€ | 25,000€ to 50,000€ | 80,000€ |
| Marketplace (multi-vendor) | 30,000€ | 60,000€ to 120,000€ | 250,000€ |
| SaaS / Platform (client area, dashboard) | 25,000€ | 50,000€ to 100,000€ | 200,000€+ |
| Redesign of an existing site | 5,000€ | 15,000€ to 30,000€ | 50,000€ |
These ranges represent a complete engagement: design, development, content integration, go-live, training. Maintenance not included.
Where FreshMarkom sits within these ranges
Our entry prices are public, with no vague "from". The final price depends on your project's real scope, but here are our official starting points:
- Custom showcase site from 990€
- Custom e-commerce from 2,490€
- Redesign of an existing site from 1,490€
- SaaS or business application from 9,990€
- iOS and Android mobile app from 12,900€
- Visual identity and graphic design from 490€
Each project can be extended with a monthly support plan (from 69€/month on a showcase site). We position ourselves at the low end of the market ranges because our structure is optimised for custom work, not because we cut corners on quality.
What a website quote really hides
A serious quote breaks down 6 line items. If your quote fits on a single line, run.
1. Design and UX (15 to 25% of the budget) Wireframes, high-fidelity mockups, design system, interactive prototypes. A good designer spends between 5 and 15 days on a showcase site.
2. Front-end development (30 to 40% of the budget) Turning the mockups into code, animations, responsive layout, accessibility. This is where performance is won.
3. Back-end development (15 to 30% of the budget) Database, API, third-party integrations, content management. The more dynamic the site, the heavier this item.
4. Content and migration (5 to 15% of the budget) Copywriting, integrating the texts, migrating the old pages, optimising the images. Often underestimated.
5. SEO and performance (5 to 10% of the budget) Core Web Vitals optimisation, structured data, sitemap, 301 redirects, pre and post-launch audit.
6. Project management and training (5 to 10% of the budget) Meetings, delivery, training your team on the editing tool. Without this item, your site will be abandoned within 6 months.
Why a 5,000€ site looks nothing like a 50,000€ site
At 5,000€, you get:
- An adapted template (not an original design)
- 5 to 10 standard pages
- WordPress + a paid theme + a few plugins
- 1 or 2 iterations maximum
- No real SEO or GEO strategy
- Maintenance not included
At 50,000€, you get:
- 100% custom design aligned with your brand
- An architecture built for conversion
- A modern stack (Next.js, headless CMS, API)
- Core Web Vitals performance in the green
- SEO + GEO built in from the design stage (structured data, schemas, llms.txt)
- User testing, A/B testing ready
- Team training and documentation
The 5,000€ site can suit a young business. The 50,000€ site is a commercial investment. The question is not "which is better", but "which one pays back my business goal".
The 4 factors that genuinely move the price
1. Functional complexity A contact page barely raises the quote. A multi-role client area with Stripe billing can double the total budget.
2. The level of design originality A "template-style" design costs 3 times less than a unique design. But it also converts less well over the long run.
3. The profile of the team A Paris agency with a premium office bills 800 to 1,500€/day. A senior freelancer bills 500 to 900€/day. A white-label agency like FreshMarkom delivers equivalent projects at a preferential day rate, with agency quality.
4. The content Having your texts and images ready saves 10 to 20% of the budget. Needing us to write for you on top adds to the quote.
How to assess the right partner for your project
Ask these 5 questions of anyone who quotes you a project:
- How many person-days in the quote and who will do them? If the answer is vague, the quote is soft.
- Which technical stack and why that one? A partner who cannot justify WordPress vs Next.js vs Webflow is not a technical partner.
- How do you handle SEO and GEO at delivery? In 2026, sites that are not built for conversational AI start at a disadvantage.
- What is your project abandonment rate? Ask for concrete references and the percentage of finished vs started projects.
- What level of code ownership at the end? On proprietary platforms (Wix, Webflow, Shopify), you rent. On Next.js or Symfony, you own.
The recurring costs people often forget
The price of a site is not only the development cost. Over 3 years, also factor in:
| Item | Typical annual cost |
|---|---|
| Hosting | 50€ (shared) to 800€ (premium VPS) |
| Domain name | 12€ to 50€ |
| SSL certificate | Free with Let's Encrypt |
| Technical maintenance | 500€ to 3,000€ (depending on the stack) |
| Evolutions and improvements | 2,000€ to 15,000€ |
| Third-party tools (headless CMS, analytics, etc.) | 0€ to 2,000€ |
A site that looks "cheap" to build can become a financial burden over 3 years if maintenance and evolutions blow up.
Our method at FreshMarkom
We price our projects in 3 steps:
Step 1: free scoping (30 to 60 min) We understand your business, your goals and your constraints. At the end, we tell you whether we are the right partner or not.
Step 2: detailed quote within 48h Line-by-line breakdown, high and low ranges, optional scenarios. No vague "from".
Step 3: kick-off in a 1-week sprint We validate the first mockups together before committing the bulk of the budget. You can stop after 1 week at no loss.
This method avoids nasty surprises for you, and runaway projects for us.
FAQ
Between 3,500€ for a basic template site and 25,000€ for a custom showcase site with an original design. The average sits around 10,000€ for professional quality.
Between 12,000€ for a seriously configured Shopify and 80,000€ for a custom e-commerce site (Next.js + Medusa, for example). Count around 35,000€ for a balanced project.
Because we create an original design, develop the exact features you need (nothing wasted) and you own the code 100% (no dependency on a third-party vendor).
Between 4 and 16 weeks depending on complexity. A showcase site takes 4 to 8 weeks, an e-commerce site 8 to 16 weeks, a SaaS 12 weeks minimum.
Prepare your content in advance, scope the V1 features rigorously, choose a mainstream stack (Next.js), work with a white-label agency rather than a premium one.
Yes, that is standard. Most serious agencies ask for 30 to 50% on signature, the balance at milestones or on delivery.
In summary
A custom website in France in 2026 costs between 5,000€ and 150,000€ depending on complexity. The right budget is not the cheapest possible, it is the one that pays back your business goal over 3 years.
Before signing a quote, check the breakdown of line items, the proposed technical stack, the level of code ownership and the maintenance plan. These 4 criteria separate a profitable investment from a regretted expense.
If you want an honest estimate for your own project, the scoping is free with us.
Article updated on 7 June 2026 with the official FreshMarkom rates in effect.