/ Blog

Our blog

Analysis, field feedback and practical guides on web, SaaS, e-commerce and design.

GUIDE2 June 20269 min read

WordPress vs Next.js in 2026: When to Migrate (and When Not To)

We migrated our own site from WordPress to Next.js. An honest field report: what really changes, what does not, and the criteria to decide.

GUIDE1 June 20268 min read

How Much Does a Custom Website Cost in France in 2026

Real prices by project type, what a 5K€ quote hides versus a 50K€ one, and how to assess the right partner.

AUDIT30 May 202611 min read

Website Technical Audit: 8 Warning Signs That Quietly Cost You

Green Lighthouse but a flat business. The 8 real warning signs we flag in FreshMarkom audits, the ones that quietly cost you revenue.

IA25 May 202610 min read

Lovable, Bolt, Replit: 7 Limits of AI for Coding a Real Product

AI code generators speed things up, but hit a wall fast. Our field feedback on what works and what breaks in production.

GUIDE20 May 202610 min read

How Long Does It Take to Build a SaaS in 2026 (and Why)

MVP in 6 weeks or a solid product in 6 months? An honest breakdown of a SaaS's phases, the traps that push timelines out, and our real benchmarks.

SEO15 May 202612 min read

GEO: Optimising Your Site for ChatGPT, Claude and Perplexity in 2026

Generative Engine Optimisation is gradually replacing classic SEO. A practical method so you do not disappear.

Website specification document 2026: how to brief your digital agency and scope your project with confidence

Advice30 September 20254 min read

How to Write an Effective Website Brief?

Most web projects fail from a lack of scoping, not from the technology. A brief gets everyone on the same page. Here is how to write one.

Low-code versus custom development in 2026: benefits, limits and how to choose the right approach for your app

Web development17 January 20254 min read

Low-Code Applications: Pros and Cons

Low-code and no-code let you build applications without writing code. But are they really worth a development agency? Benefits, limits and verdict.

Custom website in 2026: why bespoke development serves your business goals better than a generic template

Web development16 January 20254 min read

Custom Website: A Tailor-Made Project with FreshMarkom

How do you stand out on a saturated web? The answer comes down to two words: custom-built. Why a tailor-made site changes everything, and how to get it right.

8 software development trends to know in 2025 to keep your product ahead of a fast-moving competition

Trends16 January 20254 min read

8 Software Trends for 2024-2025 to Know

AI, cloud, low-code, cybersecurity... The 8 software trends for 2024-2025 that decide your company's performance and its place in the digital landscape.

Web design trends 2025: the visual and technical shifts to optimise your site and capture more organic traffic

Trends15 January 20255 min read

Web Trends 2025: Optimize Your Site Now

What was fashionable yesterday is outdated tomorrow. Here are the web trends for 2025 to find out whether your site deserves an update, or a full redesign.

Website redesign in 2026: 7 reasons to modernise your site and turn more visitors into loyal customers

Advice15 January 20233 min read

7 Reasons to Consider Redesigning Your Website

Your site is often the first contact with your customers. If it is dated, slow or hard to read, it is costing you. 7 good reasons to consider a redesign.

Choosing a CMS in 2026: the benefits of a content management system to build and run your website with ease

Advice15 January 20232 min read

The Benefits of a CMS for Building Websites

Why do so many sites run on a CMS? Ease, flexibility, SEO, collaboration... The concrete benefits of a content management system.

Creating an e-commerce website in 2026: design, UX and payment tips to launch your online store successfully

E-commerce15 January 20232 min read

Creating an E-commerce Website: Tips to Succeed

Launching an online store is not improvised. Concrete tips to build an e-commerce site that sells: design, UX, and the role of the agency.

WordPress vs Next.js in 2026: When to Migrate (and When Not To)

How Much Does a Custom Website Cost in France in 2026

Website Technical Audit: 8 Warning Signs That Quietly Cost You

Lovable, Bolt, Replit: 7 Limits of AI for Coding a Real Product

How Long Does It Take to Build a SaaS in 2026 (and Why)