Custom Website: A Tailor-Made Project with FreshMarkom
Sanchuthan Jeyarajah
Co-founder, FreshMarkom
Stop wasting your time wondering how to stand out from the fierce competition raging on the web. This article gives you the answer and the means.
We know it all too well: competition is fierce online. As a result, calling a website creation agency seems to be the mandatory step to build your business's reputation. There is not a single client who has not asked us the sacred question: "How can I stand out from the competition?" To this, we tirelessly answer: through custom web development, by creating a unique, personalized site that showcases your business and carries your values and promises.
What is a custom website?
Unlike a CMS, a custom website offers not only access to unique features but also the ability to create a design that is instantly recognizable. These options can be changed over time, as you wish and as your brand evolves.
An e-commerce site to sell products, a blog to share information, a showcase site to present your company... In one sentence: our web development company is committed to delivering a custom website that adapts to your goals and needs, not the other way around.
It is a tool serving your marketing and communication strategy. It must therefore be in perfect harmony with your brand and your values so you can easily stand out from the competition.
A custom website adapts to every kind of industry: food, sports, real estate, hospitality... and should be seen as a true extension of your brand.
In three words, a custom website stands out for its:
- Flexibility
- Strong identity
- Modular nature
The benefits of custom web development
A 100% unique design, better organic search ranking, a remarkable identity... The benefits of building a custom website are numerous.
Total freedom in design
Unlike a CMS such as WordPress, custom web development lets you suffer no limits in terms of graphics: colors, typography, footers and headers, menu, number of pages, site structure... You are the sole master at the controls of your site's design.
By carrying your signature and offering a unique user experience, your site lets you:
- Retain your customers and earn the interest of new ones.
- Establish your brand.
- Gain credibility.
- Stand out from the competition.
Maximized organic search ranking
Organic search is a, if not the, crucial element for your website's visibility.
Let us start by recalling that creating quality content is a key part of good ranking.
Then, Google automatically favors sites with a well-organized HTML structure. Good news: a custom site lets you aim for perfection by adding, on top of HTML tags, guides, FAQs and more.
By building a custom website, you anticipate and plan SEO actions upfront. That way, as soon as your site goes live, you will reach a high position on the first pages of search engines.
By not being optimized for organic search, many templates harm sites' rankings.
A brand-new user experience
To begin with, custom web development lets you add an essential responsive capability so your site adapts to every kind of device: smartphones, tablets and computers, without harming its original design.
As for your acquisition strategy, fully personalized forms let your loyal customers recognize themselves, feel valued and acknowledged by the brand, which in turn encourages them to buy or act.
The customization possibilities and the thousands of possible features deliver an intuitive, modern browsing experience that users particularly appreciate.
By betting on a custom website, you will also control your pages' loading speed and benefit from a loading tool optimized to the user's geographic location.
How to create your custom site?
Two options are available to you: do it yourself, or call on our custom web development agency.
I do it alone
If you are reading this article, we can easily deduce that web design and development are not your job.
While the main advantage of this solo adventure remains the financial saving, the drawbacks can be numerous, such as:
- An unprofessional and therefore not very credible result.
- A considerable investment of time.
- Bugs.
- An ineffective marketing strategy because it is not informed enough.
I get support from the FreshMarkom web development agency
Experts and pioneers in our field, we surround ourselves with web design and development, communication and marketing professionals to deliver a turnkey website designed only for you.
Our commitments:
- A technically flawless site.
- A refined, well-thought-out design.
- Strict, scrupulous compliance with the specifications.
- Support with your marketing strategy.
- Advanced, personalized features.
- A 100% unique site.
- An analysis of your statistics and solutions to keep growing the number of active visitors on your site.
- Fast delivery.
FAQ
Yes, but it requires technical web development skills, if only to create a template and unique features.
The cost varies considerably from one project to another and can range from 500 to 15,000 euros. For more information, feel free to contact us.
Definitely yes. CMS platforms such as WordPress are more prone to hacker attacks than custom sites, whose source code is harder to track.
Sanchuthan Jeyarajah
Co-founder, FreshMarkom
